Now, they tell me 'planners' are nothing new, but I've never run into one before. (Then again, I may have done - I never listen to what the agency boys say unless it's 'What are you drinking, Dave?'!!!!!)
Personally, I thought planning was...you know...planning. I'm planning a holiday. I'm planning to work on my 9-iron. I'm planning a walk through Finance to ogle that new girl with the muchas impressive bristolas. Planning.
But this kid...Christ alive. Planning to him seemed to be about drawing Powerpoint charts that literally blew my mind. Some of them looked like a spider had fucked a Venn diagram in a fireworks factory.
After my 2-hour brain kicking, I looked up planning. It is, apparently, about...aah fuck it, it's here. The truly amazing thing wasn't that this kid knew bigger words than I've ever heard spoken, but HE THOUGHT THAT I'D WANT TO USE HIM ON MY ADS!
I don't need a planner. I need ads! I need someone to do an ad when I say 'Do an ad' and keep doing it until I (and my mother - she's nearly target audience) like it! What more is there to advertising? What happened? Did I miss something? When did all this shit happen?
I'm going to look into this 'planning'. And I'm going to master it.
Why? Because I AM THE CLIENT!