The great George Parker at Adscam has been writing about an agency that is based entirely on crowdsourcing and it's been getting lots of attention - mainly from agency boys and girls complaining about it. And I can see why! It means they're all fucked!
What's so good about crowdsourcing for us, the clients? Well, just look at how it works, for cack's sake! Lots of people give you lots of ideas - FOR FREE - in the hope of winning the work, you pick the one you like and they'll be so fucking delighted just to have won the derisory fee you're paying, they won't mind at all if you change the work beyond recognition if you want.
(And if you know me, you'll know I fucking love changing work beyond recognition! Sure, it annoys my agencies - but that's just because they can't stand me being better at their job than they are!)
The extra bonus about crowdsourcing is that if you've seen some bits and bobs you like in the losing ideas, you can get your winning creative type to 'accidentally' add something similar to their work. It's cheeky!
In the end, you'll have a beautiful Frankenstein that, basically, you've created - without paying more than fuck all, and without having to put up with the agency boys moaning because you're making some changes to their work. Again. A lot. Every time. It's like having an army of willing creative bitches to slap about as much as you like - FOR NEXT TO COCKING NOTHING!
So let's have more of it, I say! Crowdsource everything! I might even crowdsource this fucking blog!
Actually, nobody but me could be this fucking electric.
Why? Because I AM THE CLIENT!